5 tech ideas that take exhibition stand designs from so-so to wow
Technology has the power to enhance the human experience in so many ways it’s hardly surprising it’s taking the world of exhibition stand designs by storm. From recharging stations to radio frequency identification (RFID), if you’re exhibiting at any kind of live event or are planning a product launch, incorporating tech is one way to ensure you stand out from the crowd.
We take a look at 5 tech ideas that can help a exhibition stand designs create that all-important buzz.
Live streaming at trade shows
Facebook, YouTube, Instagram – all give you the option to live stream what’s happening during an event and are a great way to not only engage with your audience and drive them to your exhibition stand but also reach those who were unable to attend.
And the Geneva Motor Show showed us all how to do it in style. When this year’s event was canceled at the last minute, they arranged for some of the press conferences and presentations to be live-streamed, so the press and general public didn’t lose out.
AR for product launches
If you really want your product launch to be remembered, then think about using state of the art AR. Whether you want to bring your printed marketing materials to life with animations or enable attendees to manipulate your product in real-time, this immersive technology is a great way of bridging the gap between the real and digital world and creating an all-important talking point.
Gamification for creative events
Gamification is a great way of getting people to your stand and encouraging them to stay that extra bit longer. Interactive LED floors, touch screen gaming, customizable racing simulators – all add an element of fun to a wide range of events and help make your brand a bit more memorable. But gamification isn’t just about people having fun. It also enables you to collect valuable visitor data, which you can then use to engage with attendees post-event.
Custom apps for bespoke events
It’s great collecting all the freebies at exhibitions, but not so great when you need to lug them all back to the office. That’s where apps come into their own. As well as easily providing attendees with copies of your marketing collateral, apps can also be used to provide product-specific information in an instant. Then, if interested, attendees simply use the app to request additional information
3D printing for corporate events
Whether you use 3D printing to produce a replica of your product or to create a bespoke freebie, 3D printing is a great way of attracting people to your exhibition stand. Not only will they see the process from start to finish, but they’ll have something tangible to take away and remember you by.
Need some help?
Using tech is a great way to enhance stands for exhibitions, but any tech you use should reflect your brand, core values and add tangible value. As an experienced event production agency, with expertise spanning event management, project management and production service, we’ve years of experience helping clients incorporate the right tech in the right way into modular exhibitions stands. Get in contact today to discuss your exhibition needs.